Define Your Conversion
Before you start to design your landing page, define that page’s conversion activity. For a newsletter landing page, the conversion activity is entering an email address into a form and clicking “Accept.”
Do a Little Research
A little demographic research goes a long way. Figure out what your visitor is looking for and what offers work. Build a profile of your ideal visitor. Keep this person in mind when creating your landing page. Do not construct the page for anyone else—generic and broad pages are proven to fail—and keep everything “on target.” Your ad campaign already funnels traffic to your landing page, so visitors are expecting a very targeted message. Tailor the pages to them.
Eliminate unneeded Elements
Distractions kill conversions. Strip any unneeded elements from the page. This is not your home page. Anyone who comes to your landing page has already been screened by your ad. They expect a very specific message.
Match the Creative
The landing page and creative should match. The easiest way to clue visitors in that they have arrived at the right place is to use the heading from your ad creative.
Remove Navigation
If you can, remove the navigation bar. Of course, don’t remove it if it is essential to the conversion process. Remember your message, and if a link has nothing to with it—chuck it!
Stay Focused
Avoid the urge to promote or link to other areas of your site. The point of the landing page is to prevent your visitor from wandering. You want them converting, not clicking around to other parts of your site and marveling at your Flash animations. Imagine if GAP encouraged shoppers entering their stores to leave and walk around the mall. Once they stop thinking about your offer, you’ve lost them.
Important Elements Above the “Fold”
Pay attention to the virtual fold (the bottom of the screen before scrolling). Place enough content above the fold to allow your visitor to make a decision about continuing on the site. If a visitor has to click or scroll to figure out what your site is about, the only thing they’ll click is the back button.
Provide Conversion Exits
Make it easy for your visitor to convert. Place conversion exits above the fold and at every scroll-and-a-half of screen space.
Lead the Eye
Use typography and color to your advantage. Lead the eye along the page towards the conversion exit. Thoughtful use of whitespace, large copy and graphics can make a long page seem much shorter than it really is. Be careful though—a great image will demand a lot of eye time and if misplaced can ruin the flow of your message.
Place the important stuff (whether it’s your copy or your image) close to the middle, and never distract your user from that focal point. Avoid putting interesting material in sidebars. This pulls the eye away from the main body. If it’s interesting and valuable, keep it close to the center and use it to direct the eye.
Fix Forms
Optimize your forms. Make the input cursor hop to the next field after a user finishes the current field. Allow the user to tab around fields. Auto-populate any fields you can.
Remove all unneeded fields. Don't ask for city/state/province if you ask for a Zip or postal code. Focus on the essentials.
If you’re asking users to register for a newsletter, ask for only an email address. You don’t need their name now. Get rid of the reset button. It’s dangerous for both the user and you.
Test, Test, Test
After you have finished the design of your landing page, test it with a small user group. Go over a checklist with your design team:
- Is the whole page focused?
- Does the message match the advertisement?
- Have you reduced all distractions?
- Is critical information above the fold?
- Are there enough conversion exits?
- Does the page enhance your brand?
Saturday, 16 August 2008
11 Tips to Improve Your Landing Page
Friday, 15 August 2008
Pinoys & Pinays
(yet-another-forwarded-email)
PINOYS AND PINAYS
Meron akong gustong ibahagi para sa ating lahat na mga PILIPINO. Simple pero parang mahirap gawin ng karamihan sa atin.Hindi ito makukuha sa puro daldalan lang or walang kabuluhang pagtatalo, kumilos tayo ngayon na.
Sa ibang bansa: Pag nagkasala ang Pinoy, pinarusahan siya ayon sa batas.
Sa PINAS: Pag nagkasala ang ang Pinoy,ayaw niyang maparusahan kasi sabi niya mali raw ang batas.
Sa ibang bansa: Pinag-aaralan muna ng Pinoy ang mga batas bago siya pumunta roon, kasi takot siyang magkamali.
Sa PINAS: Pag nagkamali ang Pinoy, sorry kasi hindi raw niya alam na labag sa batas iyon.
Sa ibang bansa: Kahit gaano kataas ang bilihin at tax sa USA okey lang, katuwiran natin doble kayod na lang.
Sa PINAS: mahilig ka sa last day para magbayad ng tax minsan dinadaya mo pa o kaya hindi ka nagbabayad. Rally ka kaagad kapag tumaas ang pasahe at bilihin imbes na magsipag mas gusto natin ang nagkukwentuhan lang sa munisipyo o kahit sa alinmang tanggapan.
Sa Singapore : Kapag nahuli kang nagkalat or nagtapon ng basura sa hindi tamang lugar, magbabayad ka na 500 Singapore dollars. Sabi ng Pinoy, okey lang kasi lumabag ako sa batas.
Sa Pinas: Kapag nagkamali ang Pinoy katulad nang ganito, Sabi ng
Pinoy, ang lupit naman ni Bayani Fernando , mali naman ang pinaiiral niyang batas eh akala mo kung sino. Ayun nag-rally na ang Pinoy, gustong patalsikin si Bayani Fernando kahit na alam niyang mali siya.
Mga igan, ilan pa lang iyan baka may iba pa kayong alam.
Bakit ang PINOY, pwedeng maging 'law abiding citizen sa ibang bansa ng walang angal' pero sa sarili nating bayang PILIPINAS na sinasabi ninyong mahal natin, eh hindi natin magawa, BAKIIITTTTT? ????????
ETO PA, 'Ang Pilipino NOON at NGAYON':
NOON: Wow ang sarap ng kamote (kahit nakaka-utot)
NGAYON: Ayaw ko ng kamote gusto ko French Fries
NOON: Wow ang sarap ng kapeng barako
NGAYON: Ayaw ko niyan gusto kong kape sa
STARBUCKS (imported coffee 100 pesos per cup)
NOON: Bili ka ng tela para magpatahi ng pantalon like maong
NGAYON: Gusto ko LEVI'S, WRANGLER, LEE (Tapos rally tayo 'GMA tuta ng KANO ') Di ba tuta ka rin naman.
NOON: Sabon na Perla OK ng pampaligo
NGAYON: Gusto mo DOVE, HENO DE PRAVIA,IVORY, etc. may matching shampoo pa
NOON: Pag naglaba ka batya at palopalo ok na, minsan banlaw lang sa batis pwede na
NGAYON: Naka-washing machine ka na plus ARIEL powder soap with matching DOWNY pa para mabango Alam ko mas marami pa ang alam ninyo tungkol dito, pero mangilan-ngilan lang iyan para bigyan ng pansin.
Mga Pilipino nga ba tayo? O baka sa salita lang at E-Mail pero wala
naman sa gawa.
(yet-another-forwarded-email)
PINOYS AND PINAYS
Meron akong gustong ibahagi para sa ating lahat na mga PILIPINO. Simple pero parang mahirap gawin ng karamihan sa atin.Hindi ito makukuha sa puro daldalan lang or walang kabuluhang pagtatalo, kumilos tayo ngayon na.
Sa ibang bansa: Pag nagkasala ang Pinoy, pinarusahan siya ayon sa batas.
Sa PINAS: Pag nagkasala ang ang Pinoy,ayaw niyang maparusahan kasi sabi niya mali raw ang batas.
Sa ibang bansa: Pinag-aaralan muna ng Pinoy ang mga batas bago siya pumunta roon, kasi takot siyang magkamali.
Sa PINAS: Pag nagkamali ang Pinoy, sorry kasi hindi raw niya alam na labag sa batas iyon.
Sa ibang bansa: Kahit gaano kataas ang bilihin at tax sa USA okey lang, katuwiran natin doble kayod na lang.
Sa PINAS: mahilig ka sa last day para magbayad ng tax minsan dinadaya mo pa o kaya hindi ka nagbabayad. Rally ka kaagad kapag tumaas ang pasahe at bilihin imbes na magsipag mas gusto natin ang nagkukwentuhan lang sa munisipyo o kahit sa alinmang tanggapan.
Sa Singapore : Kapag nahuli kang nagkalat or nagtapon ng basura sa hindi tamang lugar, magbabayad ka na 500 Singapore dollars. Sabi ng Pinoy, okey lang kasi lumabag ako sa batas.
Sa Pinas: Kapag nagkamali ang Pinoy katulad nang ganito, Sabi ng
Pinoy, ang lupit naman ni Bayani Fernando , mali naman ang pinaiiral niyang batas eh akala mo kung sino. Ayun nag-rally na ang Pinoy, gustong patalsikin si Bayani Fernando kahit na alam niyang mali siya.
Mga igan, ilan pa lang iyan baka may iba pa kayong alam.
Bakit ang PINOY, pwedeng maging 'law abiding citizen sa ibang bansa ng walang angal' pero sa sarili nating bayang PILIPINAS na sinasabi ninyong mahal natin, eh hindi natin magawa, BAKIIITTTTT? ????????
ETO PA, 'Ang Pilipino NOON at NGAYON':
NOON: Wow ang sarap ng kamote (kahit nakaka-utot)
NGAYON: Ayaw ko ng kamote gusto ko French Fries
NOON: Wow ang sarap ng kapeng barako
NGAYON: Ayaw ko niyan gusto kong kape sa
STARBUCKS (imported coffee 100 pesos per cup)
NOON: Bili ka ng tela para magpatahi ng pantalon like maong
NGAYON: Gusto ko LEVI'S, WRANGLER, LEE (Tapos rally tayo 'GMA tuta ng KANO ') Di ba tuta ka rin naman.
NOON: Sabon na Perla OK ng pampaligo
NGAYON: Gusto mo DOVE, HENO DE PRAVIA,IVORY, etc. may matching shampoo pa
NOON: Pag naglaba ka batya at palopalo ok na, minsan banlaw lang sa batis pwede na
NGAYON: Naka-washing machine ka na plus ARIEL powder soap with matching DOWNY pa para mabango Alam ko mas marami pa ang alam ninyo tungkol dito, pero mangilan-ngilan lang iyan para bigyan ng pansin.
Mga Pilipino nga ba tayo? O baka sa salita lang at E-Mail pero wala
naman sa gawa.
(yet-another-forwarded-email)
Open Source ERP
(English translation by Y!Babelfish from Smile)
The world of the business integrated package (PGI, or ERP), is in its turn gained by open source solutions become ripe. Solutions which find their origins around 2000-2001, of which accelerated these last 2 years, with arrival of products at the more solid bases, pushed by dynamic editors. Initially, the open source ERP make it possible at SME to lay out d' complete management tools at the best cost, quickly bringing to them a true benefit in terms of competitiveness.
But already, they go up in scale, and address particularly to SME of more than 1000 paid, whether it is in the sectors industrialist, distribution or services. The field being extremely vast, of the differences of functional cover can preferably intend a product for such or such sector d' activity. But one of the most important selection criteria is flexibility, extensibility, and thus the technological bases which will allow a product given to be adapted to a diversity of contexts, with very little specific development. Fruit of more than 9 months of work and evaluation, this new white paper of Spalling hammer presents, on 120 pages, a complete panorama of the open source solutions, and offers a rigorous methodology of the best selection.
Compiere, Adempiere, Neogia, OpenBravo, ERP5, OfBiz, TinyERP (which is now "OpenERP"), are some of the products screened according to various axes: functional cover, technology and architectures, perenniality and dynamics, etc.
The world of the business integrated package (PGI, or ERP), is in its turn gained by open source solutions become ripe. Solutions which find their origins around 2000-2001, of which accelerated these last 2 years, with arrival of products at the more solid bases, pushed by dynamic editors. Initially, the open source ERP make it possible at SME to lay out d' complete management tools at the best cost, quickly bringing to them a true benefit in terms of competitiveness.
But already, they go up in scale, and address particularly to SME of more than 1000 paid, whether it is in the sectors industrialist, distribution or services. The field being extremely vast, of the differences of functional cover can preferably intend a product for such or such sector d' activity. But one of the most important selection criteria is flexibility, extensibility, and thus the technological bases which will allow a product given to be adapted to a diversity of contexts, with very little specific development. Fruit of more than 9 months of work and evaluation, this new white paper of Spalling hammer presents, on 120 pages, a complete panorama of the open source solutions, and offers a rigorous methodology of the best selection.
Compiere, Adempiere, Neogia, OpenBravo, ERP5, OfBiz, TinyERP (which is now "OpenERP"), are some of the products screened according to various axes: functional cover, technology and architectures, perenniality and dynamics, etc.
Thursday, 14 August 2008
The Boy David Story (2003)
I just finished watching the "The Boy David Story" documentary film on Documentary Channel on my Sky TV.
The Boy David Story (2003):
Extraordinary story of a Peruvian boy with a cancerous condition who was smuggled into the UK for surgery.
Based on six documentary films shot between 1980 and 1999, "The Boy David Story" is a compressed retelling of the remarkable tale of David Lopez. He is the Peruvian boy who was abandoned as a baby in the Amazon jungle due to a disfigurement that left him without a nose, or upper jaw, and with a massive hole in the centre of his face.
Rescued from a pauper's hospital in Lima by a Swiss charity worker, David is flown to Glasgow, where plastic surgeon Ian Jackson undertakes a series of groundbreaking operations to restore his facial features. Eventually, David becomes a cause célèbre as the Jackson family decide to adopt him. They journey out to the Peruvian jungle to find his parents in a race against the bureaucratic clock.
Spanning 20 years, this remarkable documentary is witness to the strength of 'the boy David' and the Jacksons' sheer force of will in the face of adversity.
Yet it also raises interesting questions about the documentary format itself. Why is it that David is only interviewed after he's become a (thoroughly Americanised) man? Why don't we hear from the ten-year boy about the pain and terror he went through on the operating table? Why wasn't David reunited with his biological parents when his (not yet) adoptive mother travelled out to Peru to find his birth certificate ("I don't want to give him back" she candidly admits)? And how much of Ian Jackson's successful career was based on his work on David?
It's these questions that "The Boy David Story" fails to answer. Instead it concentrates on the more visceral, and less controversial, interpretation of the story as a testament to the triumph of the human spirit. This makes for a remarkable, but ultimately unsatisfying film.
Wednesday, 13 August 2008
Tuesday, 12 August 2008
Monday, 11 August 2008
Do not mess with the wifey!
Got an email from a friend, and since i'm lazy forwarding forwarded emails from friends to friends, might as well stick these photos to my blog, hmmm good idea!
Sunday, 10 August 2008
Sleep Good Sleep Nice
It was freakin cold today 10°C | 4°C , but that's ok because we won and we're over by 50 points, yes you heard me, and I know that you're being skeptical but it is true.
So I feel so so good tonight and may you all have a good night sleep.
FYI: Good sleep actually refreshes and repairs your skin. ;)
So I feel so so good tonight and may you all have a good night sleep.
FYI: Good sleep actually refreshes and repairs your skin. ;)
Subscribe to:
Posts (Atom)
