WSJ - Jobs, Back at Apple, Focuses on New Tablet

BY YUKARI IWATANI KANE

Just a few months after Steve Jobs had a liver transplant, the Apple Inc. chief executive is once again managing even the smallest details of his company's products, this time focused on a new tablet device.

Since his return in late June, the 54-year-old has been pouring almost all of his attention into a new touch-screen gadget that Apple is developing, said people familiar with the situation.

Those working on the project are under intense scrutiny from Mr. Jobs, particularly with regard to the product's advertising and marketing strategy, said one of these people. The people familiar with the matter ...

source: [The Wall Street Journal]

Are you an enlightened stupid marketer?

Posted by Jackie Huba on May 28, 2009 | Permalink

Kevin Nalty aka Nalts explains the difference between stupid marketers and enlightened stupid marketers. In this video, Nalts explains "A non-marketer might be looking at this and saying, 'Stupid Marketer...isn't that an oxymoron."
"I say no, enlightened stupid marketers are at a fork in the road. Keep being stupid or be stupid but conceal that fact. I have several proven strategies for this."
Check out the strategies in his video.



Note: long time readers of this blog will remember Nalts from our post about his "blogger buzz" video back in 2007.